We live in a digital age and sometimes those of us who work within or in technology automatically think others are adept at technology and our lingo. Thus the dangers of using such wording to other people.
An interesting new technology study from VoucherCloud of 2,392 men and women aged 18 and over from across the U.S. presented respondents with a list of technology related terms, and non-technology related terms and asked them to select from a choice of three possible definitions what best defined the word they had been shown.
- 42% defined “Motherboard” as the deck of a cruise ship
- 23% defined “MP3” as a Star Wars robot
- 18% defined “Blu-ray” as a marine animal
- 15% defined “Software” as comfortable clothing
- 12% defined “USB” as an acronym for a European country
- 11% thought “HTML” was an STD
“We wanted to see just how far knowledge of tech terms goes for the average Joe on the street, being an online business; and it seems that quite a few of us need to brush up on our tech definitions! It’s perfectly understandable that a lot of people won’t know what SEO is, but it will be interesting to see how many more of these terms become more mainstream as tech continues to play a huge role in our lives.”
The next time you use any terms or acronyms in a tweet, in a presentation, in a daily conversation, make sure you explain or give context to that of which you speak. You never know who may not know what you’re talking about.