Redefining Success: Part 1

As I’m going out on my own new journey, I wanted to share a few thoughts I’ve been having for a while. I try to be as honest and open as I can be all the time, so here are my transparent thoughts:

At every PRSSA event I’ve been to and every career fair I’ve been to, the largest and most well-known agencies and corporations always have the longest lines while smaller and known agencies and organizations barely have lines.

If you don’t automatically get a job at Edelman, Burson-Marsteller, Ketchum, Microsoft, Google, Ford, the Atlanta Falcons, etc., that does NOT mean you are a failure or are not a good candidate.¬†

Students and professionals in the industry have got to stop defining success as the place a person works. It’s OKAY to not get a job at “the top places” and it’s OKAY to turn down one of those jobs because you don’t feel right there.

Don’t get me wrong, I used be one of those students and one of those new professionals who thought the same thing, but I was very wrong. It should always be about you and where you fit over the name of the place.

Some of the smartest people I know in this industry work for smaller firms, have started their own companies or are still figuring out what they want to do. I’ve personally always liked working for smaller places because I get to know the entire company, I get to wear “more hats” on a day-to-day basis and I’m not about being siloed in titles and departments.

Some people are different and love the bigger agencies, and that’s great too! I know friends very happy at Burson, GM, IBM, Edelman, etc. and I’m very happy they are happy. It’s about the personal fit and you have to find it. Those companies do amazing work and contribute a lot to the profession as well. You can also find that in other places too.

Your place of work does not equal success. What you do with your career and your journey does. You define your own success, don’t let others do it for you.

Please keep this in mind when you’re out on your job or internship journey. Apply everywhere, not just the most well-known places out there. You may find your place of happiness at a much smaller business or where you do find your happiness may completely surprise you.

What do you think? Have you noticed this trend?

8 thoughts on “Redefining Success: Part 1

  1. Really key ideas on letting your career match who you are as a person, not someone else’s (society’s, or the ubiquitous “they”) idea of what constitutes a ‘successful’ career. Like you, I always preferred smaller operations because you can work in all operational areas, or at least learn about them all. Thanks for sharing, Lauren!

    1. Thanks so much for reading, commenting and sharing! I really do like smaller companies too and always think it’s best to match your career to what you want over anything else!

  2. Really key ideas on letting your career match who you are as a person, not someone else’s (society’s, or the ubiquitous “they”) idea of what constitutes a ‘successful’ career. Like you, I always preferred smaller operations because you can work in all operational areas, or at least learn about them all. Thanks for sharing, Lauren!

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