Klout and Buffer Switch Focus to Content

One of the marketing 2014 trends in the form of focus on content has already come true this year with Klout and Buffer both switching their platforms around to focus on tailored content.

Buffer is my favorite scheduler and it’s extremely easy to use. They’re reliable and I recommend them before most other schedulers. Recently, they added suggested posts to the dashboard a few weeks before Klout decided to switch things up too.

Screen Shot 2014-02-07 at 11.36.14 AM

Screen Shot 2014-02-07 at 11.36.22 AM

They’re usually pretty good suggestions, though I wasn’t impressed with the ones for today. Buffer focuses around things you’ve shared in the pasts and things you talk about via your platforms. It’s easy to add the suggested content to your Buffer lineup as well.

I’m honestly not a big fan of Klout. I think their vanity metrics and influencer tactics don’t have a lot of valuable meaning.With their new direction, this is what content should be about: being a helpful resource.

Here’s Klout’s new dashboard:

Screen Shot 2014-02-07 at 11.41.36 AM

As you can see, they also have the create, share and schedule options. They still provide your score updates via the measure option as well and say more analytics will be available soon.

I think this is the next step these types of social media dashboards needed. Of course we can all find our own content to share, but they take the extra step for you and find content that not only you’ll want to share, but content your audience will find valuable as well. They’ve switched their focus to help users and I like the way this is looking.

These platforms could also be helpful for finding useful content for brands as well. They have a variety of content to share & it could be good to test for your clients.

What do you think of the new options on Buffer and Klout? What else would you like to see added?

2 thoughts on “Klout and Buffer Switch Focus to Content

  1. I like the changed focus on helping share quality content. I use Buffer extensively, although I haven’t used their suggestions as yet (I usually log in to top up my Buffer with content I’ve already curated). Klout I visit to keep tabs on my score, so the possibility to use the site as a means of building social influence is exciting!

    However – there is a caveat with Klout. It might just be that I’m using the new interface erroneously, but every time I try to share something, it automatically defaults to Twitter and doesn’t allow me to change the media outlet. However, most of my tweets are linked to what I share on Facebook. When I share from Klout, I would prefer sharing on LinkedIn. If they can fix that little glitch, I’m a true believer!

    Thanks for sharing the news, Lauren! 🙂

  2. I like the changed focus on helping share quality content. I use Buffer extensively, although I haven’t used their suggestions as yet (I usually log in to top up my Buffer with content I’ve already curated). Klout I visit to keep tabs on my score, so the possibility to use the site as a means of building social influence is exciting!
    However – there is a caveat with Klout. It might just be that I’m using the new interface erroneously, but every time I try to share something, it automatically defaults to Twitter and doesn’t allow me to change the media outlet. However, most of my tweets are linked to what I share on Facebook. When I share from Klout, I would prefer sharing on LinkedIn. If they can fix that little glitch, I’m a true believer!
    Thanks for sharing the news, Lauren! 🙂

Share your thoughts:

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s