Senior Business Insider Editor to PR pros: do NOT follow up with phone call

PR pros get a lot of different messages:

  • follow up twice!
  • follow up with a phone call!
  • it is/is not okay to tweet a pitch!
  • and more….

Just saw this conversation with editors/reps from Business Insider and The New York Times:

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Steve Kovach is the senior tech editor for Business Insider, Pamela Engel is also a reporter for Business Insider and Jordan Cohen (obviously being sarcastic) works for The New York Times.

A few minutes later Steve also tweeted that the same PR company tried to call to follow up to a follow up in just five minutes. That is bound to be annoying.

This may be another confusing point for PR pros handling media pitching, but I usually tend to think a second email is better than a phone call. I hate cold calling people and, let’s face it, it’s usually not effective. I would say it’s okay to call if you have a relationship with the reporter or if you’ve asked if it’s okay to call if they want more information.


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(Ryan from TechCrunch)

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Just another point of information that may help with media placements. This may not be the case for every journalist/reporter out there though. Just don’t annoy them and ask for preferences to begin with. I believe email is still probably the best bet.

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