Experiencing my first Pinterest Party – “new” social trend

Yesterday, I participated in my first “Pinterest Party” which is somewhat similar to Twitter and Facebook chats or “parties” except you’re repinning and commenting instead of interacting with others.

Here’s the invite from Cost Plus World Market:

Screen Shot 2013-08-27 at 11.20.21 AM

 

Here’s the website where you can see more info: http://worldmarket.tumblr.com/pinterest

How you participated:

  • Follow all three hosts on Pinterest @WorldMarket @CentsationalGrl @JustinaBlakeney
  • Watch all three hosts pin their favorite World Market products, DIY Projects, design tips and #WorldMarketMakeover reveals
  • Repin your favorite ideas, add comments and look for the #WorldMarketMakeover prize pins for a chance to win one of (5) $100 World Market gift cards
  • Prize pins will be pinned during the Pinterest Party. Click on the prize pin and you will be taken to a landing page to enter for a chance to win

 

What I liked:

  • You could follow all the pins on their one collaboration board made just for the Pinterest Party
  • It was cool to see a visual social “party” rather than just words
  • I got some really cool ideas and learned what Cost Plus World Market was (I had never heard of it)
  • I learned that there are Pinterest parties
  • Cool prizes and nice Tumblr landing page for cross-channel messaging
  • I can see how this engineered a lot of followers, repins and possibly some sales for this very specific audience that fits this brand

What I didn’t like:

  • Constantly refreshing to see the new pins
  • The comments weren’t engaging for the actual participants
  • One hour is a really long time to keep refreshing just to repin some images
  • There really wasn’t a need to follow all three people since the images went to the same board
  • There wasn’t any real interaction with the hosts besides just reading their thoughts on the products/images

Overall:

  • I’m not sure if I want to do any more Pinterest parties, but I can see how they make sense for some brands for their audience for this platform

 

What do you think about Pinterest parties?

 

8 thoughts on “Experiencing my first Pinterest Party – “new” social trend

  1. Great feedback on the Pinterest Party. We had similar concerns after our Pinterest party ended and have already come up with some ideas of how to make it better the next time around. Thanks again and we hope to see you there next time..

    ~ Cost Plus World Market

  2. Great feedback on the Pinterest Party. We had similar concerns after our Pinterest party ended and have already come up with some ideas of how to make it better the next time around. Thanks again and we hope to see you there next time..
    ~ Cost Plus World Market

  3. Thank you for your feedback. We had similar concerns once the party ended and have already put together some ideas of how we can make it even better the next time around. As always we appreciate your comments and hope to see you at our next social event.

    ~ Cost Plus World Market

    1. Wow, thanks for finding the post and taking the time to comment! I’ll definitely be on the lookout for more social events from you all and look forward to seeing what else you do!

      Best,
      Lauren

  4. Thank you for your feedback. We had similar concerns once the party ended and have already put together some ideas of how we can make it even better the next time around. As always we appreciate your comments and hope to see you at our next social event.
    ~ Cost Plus World Market

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