Why it may be a good idea for brands to secure simular account usernames

This story has been going around about how angry users have been tweeting @UnitedAirlanes thinking it’s the real @United account. Their angry tweets are responded to with hilarious responses, that admittedly do not help the situation or the brand.

 

The guy behind the parody account just started to respond to angry tweets again last week and posted this on his Tumblr page:

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Here are some of the responses:

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Screen Shot 2013-08-05 at 11.57.48 AM

 

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Needless to say, it’s always a good idea to try to secure usernames on multiple platforms to ensure this doesn’t happen (and make things worse). It may not always work as any kind of account can pop up, but it may help direct users to the appropriate account if they find false accounts.

This also happened with BP’s public relations account @BPGlobalPR  and that one had some pretty bad tweets after the oil spill in the gulf. This account caused a lot of outrage as well.

BP-31

bp847473twitt

bp global 1-thumb-578300x334173-12319

 

Like I said, it may not always work as you may not be able to secure every single username out there, but it’s worth it to secure a few. There have even been cases where parody accounts have shut down so it will be interesting to see how this United case plays out.

What are your thoughts on fake brand accounts?

2 thoughts on “Why it may be a good idea for brands to secure simular account usernames

  1. Yikes! I never thought about that, but it is such a good point. All you need is for one tweet on a parody account to cause a major public meltdown and PR nightmare for some of these companies who are trying to rebuild themselves, like many airlines and oil companies.

    1. It really may only take one parody account! It’s hard to squat on every single username people may come up with, but it helps to continually establish the official counts as just that, the official accounts. The parody accounts say they are not the official accounts (except BP), but it still doesn’t help the brands.

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