I came across this last week and it’s completely worth sharing. Marketers and researches will love the new Google Think Dashboard where you can use research to curate your own infographics. The data in this new dashboard comes from Google’s own market research.
This interactive tool helps you quickly find what you need from Google’s archives of industry-leading research. Use these stats and info for presentations, proving your facts and any research you need additional info for.
There’s literally so much research, data and information you can use for your industry, client and company.
This is what you see when you go to the dashboard homepage:
As you go through the different categories and topics around this dashboard and other pages you’ll see key findings, stats, quotes, graphics and case studies in various areas. You can also download the entire studies as well. As you’re browsing through the presented research, you can add any piece you want to create your own custom infographic.
It’s so easy to quickly browse the data and create your own infographic. In about four minutes, I browsed some of the data and created this infographic on media and smartphones. As you can see, you can share the infographic you created as well and it provides where the research came from.
Another part to this is to explore the Think Insights page in it’s entirety.
For example, visit the Creative Sandbox page to submit your own marketing work AND browse other successful marketing campaigns and how they were executed. This is helpful to marketers and digital employees so we can see what has worked, why it worked and how it worked. These campaigns show successes we can replicate (don’t steal!).
As PRSA does with the Silver Anvil winners and sharing their case study campaigns, Google created a site that shares successes and creates a sense of collaboration. This dashboard starts the conversation on publicly shared market research.
I hope to see more companies do this as easily as Google has as this public data and info helps everyone.