Making your business card stand OUT

 

After seeing a few posts lately with some pretty standard info for business cards, I decided to take a different approach.

—-

1. Don’t overcrowd your business card. Simple and clean is always best.

2. Stop trying to make QR codes happen. They’re not going to happen.

3. You do not need a picture on your business card OR your address.

4. You don’t have to include every single social network you’re on. We get it. You’re social.

5. Pay more to get the custom design. Pay more to get the “got these business cards free at _____” from the back of your card.

 

Simple.Don’t overcrowd

There’s nothing worse than getting a business card and there is so much information on it that I don’t even want to read it. Keep it simple and clean.

  • Name
  • Email
  • Phone
  • Twitter
  • LinkedIn (possible)
  • Website link
  • Design or signature

 

Stop trying to make QR codes happen

Why do you have a QR code on your business card when all the info anyone needs should already be on it and accessible without taking an extra step? Simplicity people. Pictures of people scanning QR codes.

Lose the picture and address

I’m not a fan of pictures on business cards. I don’t think it’s necessary; you may feel otherwise. It’s not a problem if you have it, but you could use the room for something else. You definitely don’t need your address. No one will be sending you mail (most likely). If you’re a student, you especially don’t need your address on your card. Goes for resumes too.

Lose every single social network link

Everyone is on every single social network, but we don’t use all of them the same. Only put the ones you actually want to engage on. I recommend LinkedIn or Twitter. You don’t need to list your Facebook, YouTube, LinkedIn, Twitter, Tumblr, Pinterest, Google+… etc. List the ones that are important to you and your brand. People can find the others if they want to.

Pay for the custom design and REMOVE bizcard company text from back

Always pay the extra money to remove the “got these business cards for free at _____” (Vistaprint). Pay more for the custom design. Make your card look as close to your other branding colors/themes as possible. Get creative and make them stand out.

—-

Business cards are so customizable so you have unlimited options in design. Take a risk and make yours stand out.
Here’s my Pinterest board of some great business card designs to give some inspiration as well.

*College students need business cards too. They’re easy to hand out at conferences, events and at job fairs. YOU NEED SOME. Go buy.

 

Clean

What’s on your business card?

10 thoughts on “Making your business card stand OUT

  1. I would also recommend making sure your cards are either white or, at least, a lighter color. This is so you can easily jot down notes or additional contact information on the back of them.

    For the same reason, I would not get laminated business cards or have cards with unnecessary designs on the back.

    Most print and office supply stores do business cards now – and they are cheap (and don’t insist on printing anything extraneous on them). I have mine printed at Staples and they look no different than the ones I had printed professionally when I first started my business (at a much lower cost).

    1. Hi Mike –

      Thanks for your comment! I really like all kinds of colors for biz cards and think there are so many different routes than just white or a light color. Some of the darker ones with lighter fonts really do stand out! Some of the dark fronted ones have a clean back too.

      I like how you can literally create them from scratch and really showcase yourself through your biz card, which is why I order mine online since I design my own through websites and such. Thank you for your tips though and I’m sure Staples does a great job printing!

  2. I would also recommend making sure your cards are either white or, at least, a lighter color. This is so you can easily jot down notes or additional contact information on the back of them.
    For the same reason, I would not get laminated business cards or have cards with unnecessary designs on the back.
    Most print and office supply stores do business cards now – and they are cheap (and don’t insist on printing anything extraneous on them). I have mine printed at Staples and they look no different than the ones I had printed professionally when I first started my business (at a much lower cost).

    1. Hi Mike –
      Thanks for your comment! I really like all kinds of colors for biz cards and think there are so many different routes than just white or a light color. Some of the darker ones with lighter fonts really do stand out! Some of the dark fronted ones have a clean back too.
      I like how you can literally create them from scratch and really showcase yourself through your biz card, which is why I order mine online since I design my own through websites and such. Thank you for your tips though and I’m sure Staples does a great job printing!

  3. Love it! Thanks for the advice. Really helpful for a PR undergraduate trying to become a professional.

  4. There you, simplicity is the key. I always thought that simple but elegant designs stand out, but same goes for the details. Anything too much, and no one will probably read it. Nice post! ^___^

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