As each year comes to an end, everyone does infographics, blog posts and stats from the past year. There’s a lot out there.
I’ve compiled a few social media stats from 2012 that I believe really matter for the new year.
- Instagram may have lost about 25 percent of its daily active users since their updated terms of service fiasco, according to tracking from AppData. This isn’t the first time users have revolted over anger over changes…. and it certainly won’t be the last. Read this article from GQ UK on anti-social networking and how this type of revolution and revolt from users won’t be the last.
- LinkedIn signs up 2 new members every second. This was a big year for LinkedIn and I think the social network is seen as much more important now than ever as a serious social media site. I’ve seen more activity on LinkedIn lately than I ever have and I think it will only increase. Next year, I’m looking for more content from LinkedIn, better group settings, more discussions and less spam.
- There are 750 tweets every second on Twitter. We love to share information. As we share information, brands and companies collect our data. I think we’ll see more tailored messaging to our relevant data we chose to share. The news of Whitney Houston’s death broke on Twitter 27 minutes before any news outlet picked it up. You can actually get and share real-time news updates on Twitter… and people and news outlets know it and look for it.
- With this and with new real-time updates and shares, I think we’ll see more responsible customer service from brands on Twitter in 2013. People want answers and want responses from their favorite brands.
- Pinterest drives more referral traffic than Google+, YouTube and LinkedIn combined. Women love Pinterest and prove it with buys directly from Pinterest links. In fact, Ebay and Mashable transformed their site layouts to mirror Pinterest. 2012 was the year of being very visual and the trend of visualizations will only increase. People are tired of reading.
- Time spent on smartphones has increased by 63 percent in 2012. We love to be on our phones and we love to be connected at all times. People and brands are noticing and adapting. You’re not seen as a good company unless you have an excellent mobile site. In fact, this movie theater offers “tweet seats” for smartphone addicts.
- Google+ is adding over 600,000 new users a day… and “student” is the number one listed occupation of users on the platform. Since debuting their new “Communities” feature, they’ve seen a huge increase in traffic. Google+ hangouts have been used by live television channels, concerts, news outlets and more. I think we’ll see more activity on this platform in 2013.
- Facebook still remains the number one social media network. It’s been a big year for Facebook with them buying out Gowalla, Instagram and a few other companies. They’ve also launched their Pages, Camera and Poke stand alone apps. They’ve had a few makeovers and made a few terms changes. We’ll continue to see big things for Facebook next year… and I hope we see people spending less time on the “most addicting” social media platform.
See more stats and updates for 2013 and decide the trends for yourself: