What a great article to read to be informed about what is going on with the soda industry. I know I drink way too many soft drinks and wonder how this will affect my health for the future.
I really do think Mayor Bloomberg is on to something here and definitely stand behind his ban on sodas. More cities should follow suit.

Health & Family

In the battle against obesity, public health experts and politicians have recently made sugary soda Public Enemy No. 1. New York City Mayor Michael Bloomberg proposed a citywide ban on all large-sized sugared beverages, and other community leaders are following suit.

The soda industry has fought back, arguing that soda is not exclusively to blame for America’s obesity problem, and that soft drinks have been unfairly singled out. “Consumption of added sugars is going down,” Karen Hanretty, vice president of public affairs for the American Beverage Association (ABA), told CNN in April. “Soda consumption has declined, even as obesity has increased. To say that sugar is solely responsible for obesity, doesn’t make sense.”

But the soda industry’s efforts to burnish its image run much deeper than PR statements — in ways the public may not even realize, say media and public-health experts writing in the journal PLoS Medicine. In their…

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