Stripping for Advertising – it really catches your eye

Well some of you are probably thinking, what in the world when you see that kind of title. This is exactly the kind of double take I did when I saw this sign driving from NC back to Atlanta this weekend. Take a look:

What would you think if you were driving down the highway and saw this? It really caught my eye and definitely made me do a very quick double take because I did not know what I was actually seeing.

It could be a very effective form of advertising and they were very creative with their interpretation of “stripping.”

The place was not open on Memorial Day as I was headed back to Atlanta, but I really did want to stop and ask them about the feedback/sales they had gotten from this strategically placed sign on a busy highway.

Three things this form of advertising does:

  • It catches your eye
  • Makes you want to tell people about it – word of mouth
  • Makes the ad memorable

Is it effective though? Does a sign like this really make people remember your brand? Is this what you want to be known for?

Sex will continue to sell and it is definitely something to take caution in when/if your company or brand decides to go that route. Make it count and at least make it relatable and relevant!

Sometimes I really don’t think sex is an effective form of advertising, probably the least effective in perfume, food and other ads you see that make you wonder why on earth is a person in this and why does this ad need someone who is not in a lot of clothing?

Other examples:

Click image for original location.
Click image for original location.

The famous Dolce & Gabbana ads [inappropriate]

Click image for original location.
Click image for original location.
Click image for original location.

What do you think? Sex in ads work?

2 thoughts on “Stripping for Advertising – it really catches your eye

  1. I think it depends on the product. I think in the ad you saw while driving, the approach was sexy but sort of funny, since it was a play on words. I also think that for certain products, such as clothes, including a sexiness factor can work because a lot of people are looking for clothes that will make them look good, sometimes even sexy. However, with a product like coffee, I don’t see it. Who wants sexy coffee? I also really hate those TV commercials where it’s so focused on sex that you can’t even figure out what the ad is trying to sell.

  2. I think it depends on the product. I think in the ad you saw while driving, the approach was sexy but sort of funny, since it was a play on words. I also think that for certain products, such as clothes, including a sexiness factor can work because a lot of people are looking for clothes that will make them look good, sometimes even sexy. However, with a product like coffee, I don’t see it. Who wants sexy coffee? I also really hate those TV commercials where it’s so focused on sex that you can’t even figure out what the ad is trying to sell.

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