22 thoughts on “Social Media in the Classroom

  1. Lauren, I am so excited to comment on this! At UWM, the students have been pushing to get a social media class. The professors and instructors, except one, don’t embrace social media. My question, how did you get the University to get a social media class? What can we do at UWM to get a social media class started?

    Thanks!

    1. Thanks for commenting Tina! Our University was VERY much the same. It’s not that our professors don’t embrace SM, they just don’t really focus on it in the classrooms and don’t use it themselves. I’m not sure, but I think our professor who is teaching the class probably put forth the coursework, syllabus, etc. for the class and it got approved. It’s an elective here.

      Talk to your professors and get them to see the student interest in it. ESPECIALLY target the professor who does focus on SM!

  2. Lauren, I am so excited to comment on this! At UWM, the students have been pushing to get a social media class. The professors and instructors, except one, don’t embrace social media. My question, how did you get the University to get a social media class? What can we do at UWM to get a social media class started?
    Thanks!

    1. Thanks for commenting Tina! Our University was VERY much the same. It’s not that our professors don’t embrace SM, they just don’t really focus on it in the classrooms and don’t use it themselves. I’m not sure, but I think our professor who is teaching the class probably put forth the coursework, syllabus, etc. for the class and it got approved. It’s an elective here.
      Talk to your professors and get them to see the student interest in it. ESPECIALLY target the professor who does focus on SM!

  3. Here’s the challenge (as I see it).

    Your professor will have at least one class member with more social media experience than she does (count the Klout!). Probably many more.

    I’m also used to that, and there are ways to co-create learning appropriate for social media classes.

    I also suggest that teaching and learning should go beyond ‘what’s a hashtag?’ and seek to position social media within the changing media ecosystem and to ask questions about the future of the media, marketing and public relations. There are also some very good academic texts, as well as some well-known practitioner books, to guide your discussions.

    It may be a social media class – but it’s also higher education.

    1. Thank you Richard! There will actually be a few of us in the class who tweet daily and blog weekly, so we have a lot of experience. I wish the professor was actually on Twitter more, but she is the one who made our class sign up for Twitter almost two years ago now!

      I will give these suggestions to her because I think you’re right. We do need to go beyond just Twitter itself and we need to look at how SM can help us with the future! Great input and THANK YOU!

  4. Here’s the challenge (as I see it).
    Your professor will have at least one class member with more social media experience than she does (count the Klout!). Probably many more.
    I’m also used to that, and there are ways to co-create learning appropriate for social media classes.
    I also suggest that teaching and learning should go beyond ‘what’s a hashtag?’ and seek to position social media within the changing media ecosystem and to ask questions about the future of the media, marketing and public relations. There are also some very good academic texts, as well as some well-known practitioner books, to guide your discussions.
    It may be a social media class – but it’s also higher education.

    1. Thank you Richard! There will actually be a few of us in the class who tweet daily and blog weekly, so we have a lot of experience. I wish the professor was actually on Twitter more, but she is the one who made our class sign up for Twitter almost two years ago now!
      I will give these suggestions to her because I think you’re right. We do need to go beyond just Twitter itself and we need to look at how SM can help us with the future! Great input and THANK YOU!

  5. Lauren,

    Congrats to you and the students at WCU for getting the faculty on board with a SM course. I would love to chat with your professor about the course, as I am currently putting together a graduate-level course in SM for the University of Memphis. The development of the course is part of my final professional project toward my MA in journalism.

    One of the things that I did in the beginning stages of my research was to identify other universities that are currently teaching similar courses. Some of these are grad-level, but most are undergraduate level. I basically compared the topics covered and some of the assignments to determine what would be the best fit for the students at the U of M. In addition to the syllabi, I conducted interviews with PR professionals and professional journalists across the US to determine what SM “skills” and understanding students need to be effective in the PR or journo landscape.

    One thing that I am really trying to do with this course, since it will be for journalism AND public relations students, is focus on not only the tools in SM (and how they apply to each profession), but also develop an understanding between the two disciplines as to how they can each use social media to work together.

    You and your professor should really check out the following course syllabi and see what kind of ideas you can get from them. They each offer a different perspective to format of the course, but overall they cover similar topics in a variety of ways. The great thing about this is that your professor gets to change things up every semester! The dynamic nature of the industry and ever-changing SM tools and considerations allows for much more discussion…and it’s not the same old same old…like a stats class!

    Columbia University: Social Media Skills for Journalists
    http://bit.ly/socmediaskills

    Oklahoma State University: Social Media
    http://www.docstoc.com/docs/10006906/JB-4520-Social-Media-Syllabus

    Stanford University: Digital Journalism
    http://socialmediaclassroom.com/digitaljournalism09/

    NYU: Topics in Digital Media
    http://cultureandcommunication.org/tdm/s10/syllabus/

    St. Edward’s University: Social Media for Public Relations
    myweb.stedwards.edu/corinnew/comm4352/syllSP10.pdf

    University of Miami
    http://alexdc.org/wiki/index.php?title=Course_description_and_purpose

    Murray State University: The WWW as a Mass Medium
    http://campus.murraystate.edu/academic/faculty/john.dillon/390syl.htm

    Keep in mind that most of these are SM courses as they pertain to journalism. However, there is a TON of great information that can be gathered from them. Let me know if I can help in any way. I have developed a pretty extensive list of online and print resources for SM in the PR landscape. Hope this helps! Good luck and congrats, again!!!

    Donna

    1. Wow and thank you Donna!! That’s a lot of great information and links to other university’s course descriptions! THANKS!!

      We are SO excited to have this class for the first time! I will definitely relay all this information to her and thank you for giving me all this information! Our professor is @PamMHarris on Twitter!

  6. Lauren,
    Congrats to you and the students at WCU for getting the faculty on board with a SM course. I would love to chat with your professor about the course, as I am currently putting together a graduate-level course in SM for the University of Memphis. The development of the course is part of my final professional project toward my MA in journalism.
    One of the things that I did in the beginning stages of my research was to identify other universities that are currently teaching similar courses. Some of these are grad-level, but most are undergraduate level. I basically compared the topics covered and some of the assignments to determine what would be the best fit for the students at the U of M. In addition to the syllabi, I conducted interviews with PR professionals and professional journalists across the US to determine what SM “skills” and understanding students need to be effective in the PR or journo landscape.
    One thing that I am really trying to do with this course, since it will be for journalism AND public relations students, is focus on not only the tools in SM (and how they apply to each profession), but also develop an understanding between the two disciplines as to how they can each use social media to work together.
    You and your professor should really check out the following course syllabi and see what kind of ideas you can get from them. They each offer a different perspective to format of the course, but overall they cover similar topics in a variety of ways. The great thing about this is that your professor gets to change things up every semester! The dynamic nature of the industry and ever-changing SM tools and considerations allows for much more discussion…and it’s not the same old same old…like a stats class!
    Columbia University: Social Media Skills for Journalists
    http://bit.ly/socmediaskills
    Oklahoma State University: Social Media
    http://www.docstoc.com/docs/10006906/JB-4520-Social-Media-Syllabus
    Stanford University: Digital Journalism
    http://socialmediaclassroom.com/digitaljournalism09/
    NYU: Topics in Digital Media
    http://cultureandcommunication.org/tdm/s10/syllabus/
    St. Edward’s University: Social Media for Public Relations
    myweb.stedwards.edu/corinnew/comm4352/syllSP10.pdf
    University of Miami
    http://alexdc.org/wiki/index.php?title=Course_description_and_purpose
    Murray State University: The WWW as a Mass Medium
    http://campus.murraystate.edu/academic/faculty/john.dillon/390syl.htm
    Keep in mind that most of these are SM courses as they pertain to journalism. However, there is a TON of great information that can be gathered from them. Let me know if I can help in any way. I have developed a pretty extensive list of online and print resources for SM in the PR landscape. Hope this helps! Good luck and congrats, again!!!
    Donna

    1. Wow and thank you Donna!! That’s a lot of great information and links to other university’s course descriptions! THANKS!!
      We are SO excited to have this class for the first time! I will definitely relay all this information to her and thank you for giving me all this information! Our professor is @PamMHarris on Twitter!

  7. Hey Lauren – Just found your blog. My uncle owns a business in Charlotte and has a nice Facebook page. He has asked me if I can figure out how to measure the “quality” of his Facebook page audience. Can you help me with that?

    Thanks,
    Joe

    1. Joe- one way you can do that is by keeping up with your wall post and comments. I keep track of the social media of my client. You can really tell if the message is getting out there if people are commenting or “liking” the page. You can tell by the number of likes you have. There is also a graph that shows more info. If you have any other questions you can shoot me an email. I work with JSW Media Group PR/ Branding agency in Charlotte NC. I am the PR Coordinator. My email is amanda@jswmediagroup.com

    2. Hi Joe! Thanks for checking out my page!

      One way I really tell the “quality” of FB page audience is by looking into the FB page “insights” by going to edit page then insights. There is very valuable information there too!

      Another way to see the quality of your FB page audience is to offer a discount to fans of his page only and see how many people come in with the discount. Check out my connect with me page for my e-mail if you would like to email me!

      -Lauren

  8. Hey Lauren – Just found your blog. My uncle owns a business in Charlotte and has a nice Facebook page. He has asked me if I can figure out how to measure the “quality” of his Facebook page audience. Can you help me with that?
    Thanks,
    Joe

    1. Joe- one way you can do that is by keeping up with your wall post and comments. I keep track of the social media of my client. You can really tell if the message is getting out there if people are commenting or “liking” the page. You can tell by the number of likes you have. There is also a graph that shows more info. If you have any other questions you can shoot me an email. I work with JSW Media Group PR/ Branding agency in Charlotte NC. I am the PR Coordinator. My email is amanda@jswmediagroup.com

    2. Hi Joe! Thanks for checking out my page!
      One way I really tell the “quality” of FB page audience is by looking into the FB page “insights” by going to edit page then insights. There is very valuable information there too!
      Another way to see the quality of your FB page audience is to offer a discount to fans of his page only and see how many people come in with the discount. Check out my connect with me page for my e-mail if you would like to email me!
      -Lauren

  9. Hey Lauren,

    Some of my suggestions is that when you have a client and you are controlling their social media think about their target audience. There are so many times were we just post when we can. It can be early in the morning or late at night but is your target audience reading it? So organize your tweets to your target audience with the time. Hashtags are cool but you want to make sure that there are no other hashtags like yours. Research, research, research. You want to make sure no one else has those hashtags. THEN USE THEM! Pass them on. Keep using them. People will pick up on them if they are interested. For example, we still use our hashtag for the Salon Se Swa event and that was in Sept. but people are still using it for her company. I have a lot more to go with it! Let me know If you need more shoot me an email and we will chat. Girl I AM SO upset that I don’t get to take the class 😦 But learn lots for me! Although you don’t need it lol

    Joe- one way you can do that is by keeping up with your wall post and comments. I keep track of the social media of my client. You can really tell if the message is getting out there if people are commenting or “liking” the page. You can tell by the number of likes you have. There is also a graph that shows more info. If you have any other questions you can shoot me an email. I work with JSW Media Group PR/ Branding agency in Charlotte NC. I am the PR Coordinator. My email is amanda@jswmediagroup.com

  10. Hey Lauren,
    Some of my suggestions is that when you have a client and you are controlling their social media think about their target audience. There are so many times were we just post when we can. It can be early in the morning or late at night but is your target audience reading it? So organize your tweets to your target audience with the time. Hashtags are cool but you want to make sure that there are no other hashtags like yours. Research, research, research. You want to make sure no one else has those hashtags. THEN USE THEM! Pass them on. Keep using them. People will pick up on them if they are interested. For example, we still use our hashtag for the Salon Se Swa event and that was in Sept. but people are still using it for her company. I have a lot more to go with it! Let me know If you need more shoot me an email and we will chat. Girl I AM SO upset that I don’t get to take the class 😦 But learn lots for me! Although you don’t need it lol
    Joe- one way you can do that is by keeping up with your wall post and comments. I keep track of the social media of my client. You can really tell if the message is getting out there if people are commenting or “liking” the page. You can tell by the number of likes you have. There is also a graph that shows more info. If you have any other questions you can shoot me an email. I work with JSW Media Group PR/ Branding agency in Charlotte NC. I am the PR Coordinator. My email is amanda@jswmediagroup.com

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