Real World PR Conference from Erin Sanders!

These are notes from Erin Sanders’ blog from the conference:

1. In the ‘08 campaign people met in the middle. Obama sent a text announcing his VP, people were not just listening but responding, and most of their questions and responses were much diffent than those asked by your every-day news reporter.
2. Different examples of twitter use. Obama used it strongly and effectively to communicate day-to-day happenings, not just what was going on with the campaign. McCain used it strictly for politics and specifics dealing with his campaign and was less successful. Yet, McCain’s daughter, Megan, who I have mentioned before on my blog, used her blogging skills very effectively.
3. Use technology & social media to your benefit. It was suggested that students strongly emphasize their knowledge of social media and technology in interviews and in real life.
4. “Slice of human life”. This is what twitter is and should be used to display.

Real World PR: Session One Agency or Corporate

March 4, 2009 ·

My journey of blog posts continues with all that I experienced through Real World PR.  I’m on to session one where I attended Career Path Track: Agency or Corporate.

I’ve always wondered what the core differences were and which route I would be more suited for.  Luckily, I came to a very satisfying conclusion and I hope you all learn through this post what your conclusion might be too.

The three speakers for this session were Renee Kopkowski with Mars Inc., Don Rountree with the Rountree Group, and Hilary McKean with Ketchum Public Relations.  For a really basic differentation of the two I saw that in an agency you work with multiple companies on a day-to-day basis but in a corporate environment you only with your corporation. So, here are the main points I took from our panelists:

  • You probably will work in both.
  • Agencies have fast-paced environments, you learn a lot of different things, and it helps to fuel curiosity.
  • Corporations are more deep, you are helping your company, and you become more of an expert/specialist.
  • A good idea might be to work for an agency out of college to gain exposure to many different ways of work for industries.

Some tips from the panelists included:

  • Volunteer for everything that is offered to you.
  • Think of a creative way to ask for things when you pitch don’t just say “Can I have…”.
  • Have at least two internships before graduation.

Real World PR: Round Two

March 4, 2009 ·

I was really excited for Round Two because I was going to attend Non-Profit and Corporate Social Responsibility PR which is something that I am highly interested in and ultimately wish to persue.

We had Kristen Obaranec with the YMCA of Metro Atlanta, Jami Buck at Cox Enterprises, and Lisa Bokovoy with Imagine It! The Children’s Museum of Atlanta. There were three main areas of concentration for the panel:

1. Skills to have:

  • Writing/Design Skills – AP Style, ability to Edit, Photoship, etc.
  • Creativity
  • Internships!
  • Public Speaking abilities
  • Be fearless
  • Respectful (remember you have to pay your dues)
  • *Passion for organization

2.  What these economic times mean for non-profits.

  • Consolidation of non-profits – so many organizations out to support the same thing and now they have to pull their resources together.
  • It is now more important than ever for companies to come through for non-profits to ensure company support.

3. How to get company support for your non-profit.

  • Get support from companies that want to get in the face of your audience because they will have more drive and initiative to be there.
  • Research what other causes the organization has helped so they can stay on track and you are not wasting their time and yours with a pitch.

I stayed after to talk to the panelists to get some more information and the one thing that I really saw in these women was a passion.  I realized that to work with non-profits and throughly enjoy your job passion is key.

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