Lauren K. Gray

We all talk trash about Klout all the time and I still honestly believe it is not a valid form of measurement. I’ve heard this repeated at almost every conference and have heard this sentiment from the top leaders in social media, PR and marketing. So I decided to do something about it. I deleted my Klout account permanently because: 1. I refuse to be a number. What does that number even mean? Nothing. Real influence is based on what kind of audience you can move. Klout measures the wrong thing: It was and will not be a valid form of actual influence any time soon. 2. I talked trash about…

Stories to know this week: 1. The winner of the Progressions prompt was about other options for PR students outside of agencies and the winner Gemrick Curtom had an inspiring response.  2. Brands are finding that influencer marketing strategies are more effective than huge PR stunts.  3. Of course, some brands tried some RTM for Cinco de Mayo.  4. How do you know a PR pro when you see one? Prezly listed eight distinct traits high achievers in PR tend to have.  5. HP will be investing $1 billion in cloud computing products and services over the next two years.  6. NBC bought the rights to broadcast the summer and winter Olympic Games through 2032.  7. Imgur helped raise $60,000 for a terminally ill cancer patient’s family…