job advice

Doors Close.. a Marketing Position Opens!

I was pretty excited about this summer, until I got a reality check for rent and other costs. My original plan was to move to Boston for the summer to work for a PR/Marketing firm, but lack of funds quickly nixed that.

I decided to stay at my university, Western Carolina University, for the summer and mostly work online for Social Fresh and A&O PR as well as do some work for our Student Government Association on campus.

Click image for original location.

Then I looked for other opportunities for financial support. I started working at a local ice cream shoppe serving ice cream, making coffee and managing their website and social media.

Unfortunately, they hired too many people for the summer and they were not making enough to cover all the costs. Since I was one of the newest people, my hours got cut back by over 80% so I work about every two weeks there. Needless to say, I definitely needed more income and I wanted more experience this summer.

One search later…

I found an incredible opportunity at a local country club for a marketing position. I have been looking to get more into marketing and I knew this was the perfect opportunity. The position required knowledge of HTML, email marketing, previous campaign experience, social media experience and required a friendly, personable personality for reservations and sales calls.

Perfect! That was me!

Now came the interview call. It went to voicemail. I left a courteous voicemail detailing my interest in the position and got a callback the next day for

an interview.

I used to be terrified of interviews. I have had some that haven’t gone very well and I let them get to me. This interview was completely different. It went amazingly well and I was already feeling welcomed.

I was offered the job the next day.

 

 

Does this always happen? Most likely not,  but I didn’t give up. I was upset at first about my hours being cut back, but I looked for new opportunities and went after what I wanted and what I knew I could be good at.

I’m very happy with my new job and it’s my first actual 9 a.m. to 5 p.m. job! It’s a MWF job, so I still have some time off on Tuesdays and Thursdays.

I’m very thankful for this opportunity and it has been exciting so far! I’m looking forward to learning more and gaining more experience in the marketing field.

 

Job hunting can be terrible and a job itself; Don’t give up!

 

 

Three Keys To A Successful Job Hunt

Three Keys To A Successful Job Hunt

By: Jessica Malnik

This is a guest post by Jessica Malnik [on Twitter @JesslicaMalnik], a PR/marketing assistant, social media specialist, videographer and avid blogger. Visit her blog (insert link: http://www.blog.jessicamalnik.com) for social media, technology, public relations and marketing ramblings.


It’s that time of year again where a new set of college seniors are anxiously awaiting the day where they walk across the stage and get their diploma. But, what comes after that can be a very stressful and anxious time as students begin to look for their first job in the “real world.”

While the economy has improved, finding an entry-level job amongst fierce competition is still a daunting task. I’m going to assume that you have started to network, offline and online. That’s the first thing anyone will tell you, since most jobs come from word-of-mouth connections. But, here are three other keys to make the job hunt smoother.

 

Create A Professional Portfolio Website

I firmly believe that all PR, marketing, communications and journalism students should be required to have a website before they graduate college. That’s how important this is. It develops and helps shape your online presence. In this day in age, what appears, or doesn’t appear for the matter, on Google can make or break you in a job search.

Building a website does not have to be an expensive process. There are several great and free website building sites out there, such as Weebly, Wix, Visual CV, About.me, Flavors.me and WordPress. For an additional, $10-$150 per year, you can have your own domain name and host your website yourself using WordPress.

[See Lauren's post on portfolio websites to use and a few examples of her own - http://laurenkgray.com/2011/03/25/job-hunt-via-social-media-create-an-online-portfolio]

 

Be Creative

I think that most people do themselves a disservice by limiting their job applications, cover letters and resumes to the most conservative format. In most cases, this will do you a big disservice. Add your personality (in moderation of course) and creativity to your cover letters and resumes. Showcase your experience in the industry through a clever, non-traditional cover letter or a well-designed resume. Think about how you can set yourself apart from the hundreds of candidates that are gunning for this same position.

 

Read A Lot

This may sound counter-productive. But, it’s so important to self-educate yourself on the latest happenings in your field. Subscribe and read several industry blogs and books. For the PR and marketing industry, I’d recommend these five blogs as a starting point: PR Daily, Communications Conversations, Comms. Corner, Brian Solis and Convince and Convert.