Dillsboro Campaign Case Study
This was an extensive case study and campaign done from fall 2009 – spring 2010 by an assembled team of WCU representatives and select PR students, including myself. Here are a few documents of our research, objectives and more:
The Heart Truth Campaign
National The Heart Truth® campaign. The campaign’s goal is to give women a personal and urgent wakeup call about their risk of heart disease. More about this campaign here on their website.