I love Pinterest and weekly find inspiration on this visual, creative outlet. It should also be no surprise my most followed boards are my Social and Harry Potter boards. Most of my pins are about recipes, good cocktails, social media, Harry Potter, infographics, public relations and more. That's why I was thrilled to see the new Personalized For You category this evening ! I love the new layout and understand Pinterest uses data for customization very well.
My new personalized Pinterest:
The messages you'll see while seeing up your new personalized Pinterest:
Pinterest is smart and knows the key to getting us to spend more time on this outlet is by personalizing our pins and sections. So instead of just clicking the "books" category, I can see my favorite books and reads right on my personalized page. Instead of searching the "technology" category for infographics, tech, PR and social, I can see my interests right on my personalized page.
I'm in love with Pinterest all over again.
I believe this aligns with one of the overlying themes of 2014: being more personal.
We'll see brands get more customer centric and more personal with customers this year. Brands will be more invested in us, our interests and our behaviors as consumers. Brands know paying attention to our data and our interests are valuable in many ways. Tailored content works. I'm not interested in investing time and money into products that aren't valuable or tailored to me. Brands want to meet those needs.
2013 may have been about big data and collecting/harnessing that data, but this year marketers and advertisers will learn how to activate that data and make it actionable and personal. For marketers, developing content that actually resonates with individuals will bring more involvement and loyalty. Advertising in a smarter, more personal way will be a win for everyone.