PR pros get a lot of different messages:
- follow up twice!
- follow up with a phone call!
- it is/is not okay to tweet a pitch!
- and more....
Just saw this conversation with editors/reps from Business Insider and The New York Times:
A few minutes later Steve also tweeted that the same PR company tried to call to follow up to a follow up in just five minutes. That is bound to be annoying.
This may be another confusing point for PR pros handling media pitching, but I usually tend to think a second email is better than a phone call. I hate cold calling people and, let's face it, it's usually not effective. I would say it's okay to call if you have a relationship with the reporter or if you've asked if it's okay to call if they want more information.
(Ryan from TechCrunch)
Just another point of information that may help with media placements. This may not be the case for every journalist/reporter out there though. Just don't annoy them and ask for preferences to begin with. I believe email is still probably the best bet.