This story has been going around about how angry users have been tweeting @UnitedAirlanes thinking it's the real @United account. Their angry tweets are responded to with hilarious responses, that admittedly do not help the situation or the brand.
The guy behind the parody account just started to respond to angry tweets again last week and posted this on his Tumblr page:
Here are some of the responses:
Needless to say, it's always a good idea to try to secure usernames on multiple platforms to ensure this doesn't happen (and make things worse). It may not always work as any kind of account can pop up, but it may help direct users to the appropriate account if they find false accounts.
This also happened with BP's public relations account @BPGlobalPR and that one had some pretty bad tweets after the oil spill in the gulf. This account caused a lot of outrage as well.
Like I said, it may not always work as you may not be able to secure every single username out there, but it's worth it to secure a few. There have even been cases where parody accounts have shut down so it will be interesting to see how this United case plays out.
What are your thoughts on fake brand accounts?