I love a good logo change! For the past couple of years, I've done a logo redesign-themed post to showcase different logo changes of the year and some of the explanations that come with them. I know we're only in November, but I wanted to go ahead and do this post. We've had some major companies change their logos this year (most for the better). Here they are:
This Microsoft logo change comes as the first in 25 years! As you will see with other logos over this year, this new logo reflects the new trend of "modernizing" your logo.
Domino's CMO Russell Weiner said, "So much of our menu is beyond pizza right now that we feel like we're more than just a pizza place." I think this makes sense as they do have a lot more than pizzas. We've seen several pizza chains switch from just pizza now.
Although Twitter changed their logo to a very similar looking bird, they changed a lot for their Twitter logo and brand usage page. I like the new, cleaner version of the bird and it's quickly become one of the most recognized logos around. For brands, it's a good idea to check out their trademark policy to bide by their updates.
This is one brand you may have overlooked in their logo change. At first glance, you may not notice many changes. If you look closely, the iconic man used is a little slimmer in the new logo. The new logo makeover was designed to reinforce the idea that oatmeal is a healthy option for breakfast, according to a post from Quaker.
This is another logo change you may not have noticed. It's a much cleaner, modern design. According to a statement from eBay, the new logo resembles a “cleaner, more contemporary and consistent experience.” Though the vibrant colors still stand for the “connected and diverse eBay community.”
This is not a logo change, but after the fallout from the London 2012 logo, I think this logo deserved some recognition. I really like this logo for the 2016 Olympics and it has been widely accepted and praised. It has also already inspired some copycat logo creation.
I mostly just wanted to add this one as I just returned from a trip to Indy! I like the new logo and I think it fits with the growing trendy areas of Indy.
Obviously there were many hundreds of other logo changes, but these were a top few favorites of mine. From airports, city destinations, universities, sports teams and many businesses, it's a good idea to check out other logo changes to see where people are taking their logos and how they are modernizing the logos of the past.