This is interesting infographic from Boticca that looking at what they learned from a sample of 50,000 visitors from Pinterest and 50,000 from Facebook.
I'm not surprised Pinterest generates more sales than Facebook. I never click ads or anything on Facebook and it's often so crowded with info, I rarely search for deals and coupons.
If I want to find something to buy or make, I do turn to Pinterest as a search engine. I've bought a few things from Pinterest and gotten many DIY ideas that led to sales at other stores from Pinterest.
Key insights from the data [from Boticca]
- Pinterest users are the higher spenders. On average, Pinterest users spend $180 vs. an average of $85 spent by Facebook users
- When it comes to engagement, Facebook is the overall leader. Pinterest users spent 65% less time on the site than users on Facebook.
Data demonstrated Pinterest drives more sales than Facebook
- Conversion rates from Pinterest were lower than via any other channels.
- Bounce rates from Pinterest were higher than other channels.