With National Assembly and Regional Conferences coming up, I presented to my Chapter a few tips on business cards and some business card etiquette reminders. If you are in PRSSA or if you've been to any kind of conference, it really is kind of a "game" to see how many business cards to collect. Make yours memorable!
Business Card Tips [and examples] -
You should make your business card as professional, clean and simple as possible. This is not the time to have creative fonts and designs all over the place. Your business card should reflect your contact information and professionalism.
Stephen Brown, managing Director at Cohn & Wolfe, says: " Claim your specialty, include business-related social media link, email and mobile number. The design should be clean with no frills. Do not have a picture of yourself."
Mary Barber, a communication and PR professional, says: "The cleaner and simpler the better. Name and contact information. URL if applicable. Don't cram so much it's not easy to read."
I think it is a good idea to have some kind of logo or personal brand logo on your card as well.
When considering the design of your business card, Valerie Simon, co-founder of #PRstudchat, says: "Consider your objectives when designing your business card. Who do you hope to hand it to? How do you want to connect with them?"
This is the PRSSA template for business cards from the Branding Identity Guidelines:
Above is the depiction of our National Committee cards. I think this is a great design because it is formal and to the point. Copy for this and for most professional cards:
Name Position Title or Company
Address Phone Number Email Twitter
Here is another very simple design I happen to like as well:
- Include social media links that are NOT professional
- Use hard-to-read fonts
- Use similar colors so no one can read your card
- Cram everything you have on the card
Business Card Etiquette [and examples] -
One of my biggest pet peeves is when someone comes up, hands me a business car and walks away. I want to have a conversation with you and I want you to let me know what you need or I want to build a relationship with you through conversation.
- Ask for a business card after a little conversation.
- Act interested when accepting the business card.
- Stephanie Kornblum says, "Always LOOK at the card before putting away! Shows respect and consideration."
- Make a note on the card of a memorable detail and date. This will help you remember them and gives you something to connect with them on for later.
- Say "thank you" and even compliment if you want.
- Make plans to connect with each other later.
- Penelope Singer says, "Do not offer your business card, ask for theirs. Shows interest and lets you hold the reins."
- With the above, don't offer your business card at the beginning of the conversation. Give time for conversation.
- Do not just shove it into your pocket. Follow Do's above.
- DO NOT just give it and walk away. Talk and make a connection.
- Do not give out old, stained or outdated business cards. Not a good impression.
I hope this post has been helpful, especially for upcoming conferences. There are a lot of resources out there for business cards and business card etiquette. VistaPrint and Moo have the best, and most professional, business cards out there (in my opinion). Invest in some!!