Created by Leadgenix – Internet Marketing SEO
I think this infographic makes some great points. While it may make sense to pay money to get your ad across, always look for other options that have the potential to reach a large audience as well.
Is every ad going to be a Lady Gaga mega-hit ad, but it still could be worth it to make a video, post a status, send an email, etc.
The main point is to think about your money and how you are going to spend it wisely and effectively. Really evaluate your strategy!