4 P's of Social Media

http://www.toolulu.com/2010/02/4-ps-of-social-media/ #1 Tell Good Stories – think Idea Virus by Seth Godin #2 Make them Sticky – think Made to Stick by Chip and Dan Heath

#3 Package them to be Shareable – think World Wide Rave by David Scott Meerman #4 Launch them using all available Social Media- think Inbound Marketing by Brian Halligan and Dharmesh Shah