Corporate Blogging - Basics of PR

My boss, Laura Huff, emailed us this link to a guide to corporate blogging and it is super important. It talks about the basics of PR like not lying, telling what you know in a crisis, keep your word, be the authority, know what people are saying about you, etc. It also goes over some things we are talking about in crisis communication.

Check it out: http://scoble.weblogs.com/2003/02/26.html