A lot of students and PRSSA Chapters ask about my Twitter presence and ask what Twitter tips I have for students, so I decided to compile a list!
*Note that these are Twitter tips I follow as guidelines and these tips may not necessarily the best way for all students to tweet.
1. Do tweet professionally – Do not tweet about getting drunk, or drinking in general, sexual content or any drug-related content. Always keep in mind your future employer could be reading your tweets at any time of the day.
2. Have one main account – I do not suggest having two accounts one for “personal” and one for “professional” because it’s very easy to mix them both into one account. With online content, there is a line between what can be seen as professional or personal, but as long as you keep everything appropriate you should be fine. If I was an employer looking at your presence online, I would wonder what was on your personal account that cannot be shared with other users.
3. Do show personality – Being professional online doesn’t mean being boring or not showing personality at all. I definitely have some personal tweets, especially about my dogs or other activities I’m involved in, but I keep it fun and appropriate. Share what you are interested in though!
4. Don’t just post content to hashtags – Hashtags are a place for conversation, not just posting a lot of content. Use hashtags to share thoughts and ask questions.
5. Do build relationships – By using hashtags to create conversation instead of just posting content, you are creating conversation and building relationships with people. Social media is about engaging others, so talk to people!
6. Do engage professionals – Most professionals will be willing to talk to you or answer any questions you have. Don’t be afraid to reach out to people to talk to them!
7. Have an appropriate picture – Make sure the picture you use as your main profile pic is appropriate. Try to make sure you can tell it is you and make sure it is not pixelated to the point I don’t know who it is. Another tip: Make sure it is cropped so it mainly shows your face and not other body sections.
8. Have a clearly defined bio – Your Twitter bio should reflect who you are and what you are doing. I would suggest putting your major, your university, your interests and your current job(s).
9. Watch who you follow – Unless your Twitter account is a locked/private account, everyone can see what you tweet and who you follow. If you are tweeting inappropriately, I will unfollow you because I do not want other people or potential employers to see I am following someone who is very inappropriate online.
10. Don’t retweet everything – It is okay to reshare something, but watching RTing every single thing! If you do like to RT, like me, add a comment or something in front of the RT. Example:
11. Live tweet during events – Tweet the best quotes and tips during events you are at! This makes it easier for you to recap things later and it let’s people who are not at the event feel as though they are there.
12. Don’t spend too much time online – I know I tweet A LOT, but tweeting a lot can sometimes be seen as spam too. Watch how many tweets you are sending or how much time you are spending online in general.
13. Do follow news outlets – One of the first things I did on Twitter was follow a lot of news outlets. It’s very cool to see breaking news as it happens!
14. Be active! – There is nothing worse than coming across an account and they haven’t tweeted in weeks or months. Be active in your social strategy and update your Twitter!
15. Participate in Twitter Chats – This is a great way to engage people, gain followers and get industry insight. Chats are usually once a week, biweekly or once a month. #PRstudchat and #PRSSA are once a month, #pr20chat is on Tuesdays at 8 p.m. and there are a lot more!
I really hope this post was helpful to you as a student or a young professional! What other tips do you have for students or people new to Twitter?